The Focus Point by Simon Morehead

DIRECTOR: Simon Morehead
PRODUCED BY: 1937
DOP: Louis Brandt
STYLIST: Karla Clarke
1ST AD: Jessica Ameduri
HAIR: Pete Lennon @Company1
MAKEUP: Isabella Schimid @Union Management
FASHION ASSISTANT: Nichhia Wippell
EDITED BY: Louis Brandt
SOUND POST: Nathan Spenson
COLOURIST: Matt Campbell

Models: James Manley @ IMG, Samuel @ Chic, Ange @ Kult, Fergus @ Kult, Bernie @ IMG, Bet @ IMG

With special thanks to Rentacam

The young people of our time is a markedly different species to that of decades past. A generation whose unprecedented awareness has eclipsed any remnant of ignorant bliss; the might of youth’s influence weighing heavy on their shoulders. As much a fashion piece as a roman à clef about youth’s new mood, we showcase the resort wear of 2018 and the state-of-mind to match. An eerie, urban backdrop sees youths asserting their newfound power while grappling with its burden. -TF

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SIDE-NOTE is a platform that tells stories of style and substance, merging the gap between contemporary culture and fashion.

With a focus on photography and film, we celebrate the creative mind, the independent spirit and people with purpose.

SIDE-NOTE PROJECTS – may the best idea win. We work with best-of-breed collaborators to deliver and publish work that is both beautiful and results driven. Rejecting a typical advertising model in favour of content production, SIDE-NOTE acts as a trusted conduit between creator and client.

The Focus Point by Simon Morehead

SIDE-NOTE is a platform that tells stories of style and substance, merging the gap between contemporary culture and fashion. With a focus on photography and film, we celebrate the creative mind, the independent spirit and people with purpose.

SIDE-NOTE PROJECTS – may the best idea win. We work with best-of-breed collaborators to deliver and publish work that is both beautiful and results driven. Rejecting a typical advertising model in favour of content production, SIDE-NOTE acts as a trusted conduit between creator and client.

The Focus Point by Simon Morehead

SIDE-NOTE is a platform that tells stories of style and substance, merging the gap between contemporary culture and fashion.

With a focus on photography and film, we celebrate the creative mind, the independent spirit and people with purpose.